Flair Carton

In a direct response to customer and consumer preferences for aesthetically-pleasing packaging that is easy to use, environmentally conscious and brand enhancing, Essentra developed the 'Flair Beauty Carton' in 2015 to meet beauty packaging demands.

Designed to put the consumer experience front and centre the 'Flair Beauty Carton' is a self-closing carton box using a petal-fold structure which opens up to reveal the product inside. The unique design enhances shelf presence and ease of use.

Designed and produced at The Design Hub, the 'Flair Carton' was a collaborative effort working with customers to understand their requirements and generate ideas to deliver packaging that works to enhance the consumer experience. The design uses three colour ways and utilises features such as spot and gloss varnishes to add to the overall aesthetic of the carton, and can be modified via a range of techniques, including embossing, debossing, braille, micro-perforations and hot/cold foiling.

Features and benefits

  • Soft touch
  • Foiling
  • Embossing
  • Gloss varnish
  • Reveal structural design