Brand counterfeiting and parallel trading is prolific throughout the world.
And it’s not just luxury brands and record labels that suffer from inferior imitations. Personal care, tobacco, food and drink, pharmaceuticals and automotive components are just some of the other sectors affected by fake copies.
We provide innovative technologies to protect against tampering, counterfeiting and diversion. Our technologies and experience help to protect some of the largest brands in the world. In fact, our authentication solutions protect more than 1.5 trillion products each year.
We offer different levels of security depending on the customer’s business sector and the threat posed. Sometimes they require just one level, but quite often we layer technologies to build a unique solution.
Working closely with brand owners, we develop a range of appropriate solutions, tailored to their unique needs. They range from covert features used by customs agencies, to special labels and tapes that enhance the appeal of consumer packaging.
Peeling or removing the label will leave tell-tale signs on the pack to show it has been opened
Our tear tapes were originally created as a means to ensure easy opening. Today, supported by the latest applicators, the range can carry complex designs and variable data promotions for brand reinforcement, consumer communication and on-pack security.
Thick varnishes to give a textured effect in relief and to make packaging more difficult to copy.
Provides clear evidence of tampering by leaving behind a decorative holographic effect that is not visible until the label has been removed.
Overt, instantly recognisable feature that allows customer engagement opportunities. Code leads to a website that can enable the brand to track and verify the product or simply direct the consumer to more information.
Can be covertly incorporated into a design without using up brand space. Provides engagement, leading the customer to a website that can enable the brand to track and verify the product or direct them to more information.
Special effect inks such as glitters and true pearlescent inks provide a basic level of authentication as well as a decorative effect.
Covert security inks only visible under UV light. The technology can also provide increased levels of security by using more sophisticated detectors and more bespoke inks. For example, bi-fluorescent inks are available that only respond with different colours when exposed to specific frequencies of UV light.
Decorative holographic effect that can be applied to packaging to add an extra layer of security.
Security seals are mechanisms used to seal containers in a way that provides tamper evidence, detects theft or contamination, or unauthorised opening and entry. Essentra’s wide range of security seals are designed to meet the growing need for logistics security by providing physical tamper evidence and controlling accountability and inventory of stock. Security seals can be etched with a serialisation number for tracking, and feature additional security layers such as holograms.
Fine-line print effect generated by specialist software where designs can be raised or inverted.
Complex patterns plotted according to mathematical principles that are extremely difficult to counterfeit. Generated using specialist software. We also have the capability of producing unique guilloches tailor-made for individual customers. They can be applied to a design in vertical, horizontal, circular and elliptical forms. They can also have variable lines formulas to add complexity.
Miniscule characters or images that cannot be seen by the naked eye and can therefore be hidden within larger overt images.
High-level overt authentication solution colourshift inks appear as two or more distinct colours when viewed from different angles. Essentra offer both high-security and lower-cost decorative effect colourshift solutions.
Holographic products provide excellent public recognition features that complement and enhance brand security. Holographic technologies provide a wide range of finishes including fully metallised, de-metallised and high refractive index (HRI) transparent effects. Easily identifiable, holograms are primarily used as first-level authentication and are designed to enable successful verification at point of inspection.
For truly covert, trained user verification. This lock and key system does not produce a visible response when illuminated with UV or IR frequencies and can only be detected specific devices such as the Patron Taggant Readers. Successful implementations of the system have been completed in a wide variety of products including labels, tapes, injection-moulded plastics and applications to metal substrates.