THE TRUE COST OF COUNTERFEITING

While luxury goods have long been a target for counterfeiters, personal care items, such as skin creams and soaps, are now under threat.

Essentra works with the personal care industry to offer a combination of cutting-edge technology, a rigorous code of conduct and more than 30 years’ security experience that protects their brands.

And we will work with you to provide the level of reassurance you need.

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The bigger the risk, the smarter our solution

We have different levels and types of security depending on the potential risk and method of tampering and counterfeiting. Our expertise and experience will help you find the right combination of solutions so you can be assured of the highest protection for your brands and consumers. Our techniques don’t always have to be functional, they are designed to complement packaging to enhance brand, promotions and effects.

Explore our security solutions and their features using the panels below. You can use the filter to find the right level of security for your brands and consumers.

Forensic
Very few people aware of the security features. Detection needs specialist laboratory equiptment.
Covert
Few people aware of the security features. Tools such as readers are required.
Overt
General, unrestricted awareness. Anyone can check the security feature.
Brand Enhancement /
Consumer Engagement
Easy to access means to augment and/or personalise the brand experience.
  • Void release icon

    Void Release

    Overt

    Security Level: 0.5

    Void Release Example

    Void Release

    Peeling or removing the label will leave tell-tale signs on the pack to show it has been opened

  • Holosense icon

    Holosense

    Overt

    Security Level: 0.5

    Holosense Example

    Holosense

    Decorative holographic effect that can be applied to packaging which can be used to add stand out on shelf appeal and extra layer of complexity.

     

  • Pearlescent inks icon

    Pearlescent inks

    Overt

    Security Level: 1.5

    Pearlescent ink example

    Pearlescent inks

    Special effect inks such as glitters and true pearlescent inks provide an eye-catching decorative effect and a basic level of authentication.

  • Hidden hologram icon

    Hidden hologram

    Overt

    Security Level: 2

    Hidden Hologram Example

    Hidden hologram

    Provides clear evidence of tampering by leaving behind a decorative holographic effect that is not visible until the label has been removed.


  • Coin Reactive Ink

    Overt/Covert

    Security Level: 3

    Coin Reactive Ink

    Print which only becomes visible when the selected area is rubbed with a coin. No specialist equipment needed to authenticate. 
  • UV ink icon

    UV Ink

    Covert

    Security Level: 3

    UV Ink Example

    UV Ink

    Covert security inks only visible under UV light. The technology can also provide increased levels of security by using more sophisticated detectors and more bespoke inks. For example, biofluorescent inks are available that only respond with different colours when exposed to specific frequencies of UV light.

  • Security seals

    Security seals

    Overt

    Security Level: 3

    Security Seals Example

    Security seals

    Security seals are mechanisms used to seal containers in a way that provides tamper evidence, detects theft or contamination, or unauthorised opening and entry. Essentra’s wide range of security seals are designed to meet the growing need for logistics security by providing physical tamper evidence and controlling accountability and inventory of stock. Security seals can be etched with a serialisation number for tracking, and feature additional security layers such as Patron® Taggant for added authenticity.

  • Numismatics icon

    Numismatics

    Overt/Covert

    Security Level: 4

    Numismatics Example

    Numismatics

    Fine-line print effect generated by specialist software where designs can be raised or inverted.

  • Guilloche print icon

    Guilloche print

    Overt/Covert

    Security Level: 4

    Guilloche Print Example

    Guilloche print

    Complex patterns plotted according to mathematical principles that are extremely difficult to counterfeit. Generated using specialist software. We also have the capability of producing unique guilloches tailor-made for individual customers. They can be applied to a design in vertical, horizontal, circular and elliptical forms. They can also have variable lines formulas to add complexity.

  • Microtext print icon

    Microtext print

    Overt/Covert

    Security Level: 4.5

    Microtext Print Example

    Microtext print

    Miniscule characters or images that cannot be seen by the naked eye and can therefore be hidden within larger overt images.

  • Colourshift inks icon

    Colourshift inks

    Overt

    Security Level: 5

    Colourshift Example

    Colourshift inks

    High-level overt authentication solution colourshift inks appear as two or more distinct colours when viewed from different angles. Essentra offer both high-security and lower-cost decorative effect colourshift solutions.

  • Holograms icon

    Holograms

    Overt/Covert

    Security Level: 5.5

    Hologram Example

    Holograms

    Holographic products provide excellent public recognition features that complement and enhance brand security. Holographic technologies provide a wide range of finishes including fully metallised, de-metallised and high refractive index (HRI) transparent effects. Easily identifiable, holograms are primarily used as first-level authentication and are designed to enable successful verification at point of inspection.

  • Patron® taggant icon

    Patron® Taggant

    Covert/Forensic

    Security Level: 6

    Patron Taggout Example

    Patron® Taggant

    For truly covert, trained user verification. This lock and key system does not produce a visible response when illuminated with UV or IR frequencies and can only be detected specific devices such as the Patron Taggant Readers. Successful implementations of the system have been completed in a wide variety of products including labels, tapes, injection-moulded plastics and applications to metal substrates.

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Beauty brochure

Download our Beauty brochure for more information about our capabilities and solutions.

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