Randomly Orientated Acetate™ filter tip

The Randomly Orientated Acetate™ filter tip is manufactured by an innovative, patent-pending process using high-quality crimped cellulose acetate fibres, which are bonded in a non-uniform, random construction. This gives a significantly lighter filter tip that can be used to reduce tar and nicotine delivery.

Available in both slim and super-slim variants.

Randomly oriented acetate example

Features and benefits

  • Significant reduction in filter weight compared with standard mono-acetate filters
  • Maintains the smoking experience and filtration capability of standard mono-acetate filter
  • Well-accepted taste familiar to customers
  • Conserves resources as it uses less cellulose acetate than a standard mono-acetate
  • Degrades faster than a standard mono-acetate filter
  • High-quality end appearance