Sensation™ filter tip

The Sensation™ filter tip uses flavour and sensory delivery mechanisms with an embedded capsule, which can be crushed to release flavour and smell. The capsule can be crushed at any point during smoking, giving the consumer control of the taste experience.

Sensation tip example

Features and benefits

  • Engages the consumer with all senses: touch, hear, smell and taste
  • Cutting-edge cigarette technology
  • Engagement through interactivity: the consumer can crush the capsule at any point during the smoking experience with an audible ‘pop’