Sensation™ filter

Flavour and smell

The Sensation™ filter uses flavour and sensory delivery mechanisms with an embedded capsule that can be crushed to release the flavour and smell.

The capsule can be crushed at any point during smoking of the cigarette, giving the consumer control of the taste experience.

Filter construction

Consists of high-quality crimped cellulose acetate fibres, which are bonded firmly. The patented capsule containing the liquid additive is inserted precisely into the cellulose acetate tow. This is enclosed in an outer non-porous plugwrap.

The filter tip length, circumference, and pressure drop can be varied to suit taste and filtration requirements.

Sensation Example

Features and benefits

  • Engages the consumer with the senses: touch, hear, smell, taste
  • Interactivity: the consumer can crush the capsule at any point during the smoking experience; with an audible ‘pop’
  • Option as a dual-segment filter with an activated carbon segment to increase performance and enhance brand differentiation