Consumer communication is a recognised challenge in the tobacco industry. With the advent of plain packaging regulations, the opportunity for messaging on pack will diminish calling for new techniques.
Tear tapes are a reliable, cost-effective solution. Essentra provides overt and covert layers of security via tear tape, with complex, high-quality designs, and print variable data to allow promotion or other functionality.
For variable data promotions, brand reinforcement, consumer communication, tamper evidence and on-pack security.
Supastrip® is the market-leading tear tape device for easy opening of flexible packaging. Intuitive to use and easy to implement, Supastrip® has been making consumers’ lives easier around the world for over 20 years.
Using the latest digital print technology, our variable data print tear tape, Supastrip® VDP, enables brand owners to add a unique code to individual packs providing a mechanism for one-to-one relationship marketing and driving brand loyalty.
Vaktape® is the market-leading tear tape opening device for hermetically sealed packaging.
Rippatape® is the original market-leading tape-based opening device for board- and paper-based packaging.
Groundbreaking functional labels to enhance product protection, customer experience and brand communication where legislation permits.
Our decorative labelling solutions help increase your products’ appeal, enhance customer experience and strengthen brand communication.
Holosense is a range of holographic-effect labels that offer a high-impact, cost-effective finish.
Intuitive to use and simple to implement, our self-adhesive resealable labels are designed to make life easy for end-users.
AquaSense™ is part of our Active Label Technology range. It controls dryness and humidity to enhance end product attributes such as freshness.
Download our Nicotine Delivery Solutions brochure for more information about our capabilities and solutions.