Supastrip® variable data print (VDP) tear tape

Using the latest digital print technology, our variable data print tear tape, Supastrip® VDP, enables brand owners to add a unique code to individual packs providing a mechanism for one-to-one relationship marketing and driving brand loyalty.
Variable data tear tape example

Features and benefits

  • Intuitive to use and easy to implement
  • Specially designed system provides trouble-free application even at the fastest wrapping speeds
  • Ideal way to deliver both point accumulation and instant-win promotions for your brand
  • Provides mechanism for one-to-one relationship marketing and consumer interaction
  • Code security – codes are not visible without opening the pack using the tear tape
  • Effective interactive data-capture mechanism for future promotional activity