THE TRUE COST OF COUNTERFEITING

Security and industry supply chain controls are a real, tangible concern for the tobacco industry. It’s not just theft or diversion of products in the supply chain. The trade in counterfeit cigarettes is a growing global problem. According to Euromonitor a total of 500 billion illicit cigarettes were sold in 2014 accounting for 8.1% of the total global trade.

Distorting legitimate markets doesn’t just illicit traffic in cigarettes, harming the interests of cigarette manufacturers and their stakeholders. It also damages market share for genuine brands while the inferior quality can significantly tarnish brand perceptions.

We work with some of the biggest names in the tobacco industry, from smaller boutique brands to multinationals, offering a combination of cutting-edge technology, a rigorous code of conduct (Essentra follows the policy not to trade with organisations engaged in the counterfeit cigarette market) and more than 30 years’ security experience to protect their products and reputations. We will work in full confidentiality with you to draw up strategies to protect your products wherever you market them.

Purchased

The bigger the risk, the smarter our solution

We have different levels and types of security depending on the potential risk and method of tampering and counterfeiting. Our expertise and experience will help you find the right combination of solutions so you can be assured of the highest protection for your brands and consumers. Our techniques don’t always have to be functional, they are designed to complement packaging to enhance brand, promotions and effects.

Explore our security solutions and their features using the panels below. You can use the filter to find the right level of security for your brands and consumers.

Forensic
Very few people aware of the security features. Detection needs specialist laboratory equiptment.
Covert
Few people aware of the security features. Tools such as readers are required.
Overt
General, unrestricted awareness. Anyone can check the security feature.
Brand Enhancement /
Consumer Engagement
Easy to access means to augment and/or personalise the brand experience.
  • Scratch Off Coating

    Overt

    Security Level: 0.5

    scratch to reveal

    Scratch Off Coating

    Coating applied to conceal a feature or code. Intuitive for the consumer. Useful when running customer engagement initiatives. 
  • Void release icon

    Void release

    Overt

    Security Level: 0.5

    Void release example

    Void release

    Peeling or removing the label will leave tell-tale signs on the pack to show it has been opened



  • Tear tape icon

    Tear tape

    Overt

    Security Level: 0.5

    Tear tape example

    Tear tape

    Our tear tapes were originally created as a means to ensure easy opening. Today, supported by the latest applicators, the range can carry complex designs and variable data promotions for brand reinforcement, consumer communication and on-pack security.

  • Tactile printing icon

    Tactile printing

    Overt

    Security Level: 1

    Tactile printing

    Tactile printing

    Thick varnishes to give a textured effect in relief and also to make packaging more difficult to copy.

  • Hidden hologram icon

    Hidden hologram

    Overt

    Security Level: 1

    Hidden hologram example

    Hidden hologram

    Provides clear evidence of tampering by leaving behind a decorative holographic effect that is not visible until the label has been removed. 




  • Variable Data Printing

    Overt

    Security Level: 2

    Variable Data Printing

    Digitally printed, unique coding which provides a method of tracking an individual product in the supply chain or the potential to run customer engagement opportunities. 
  • QR code icon

    QR code

    Overt

    Security Level: 2

    QR code example

    QR code

    Overt, instantly recognisable feature which allows customer engagement opportunities. Code leads them to a website that can enable the brand to track and verify the product or simply direct the consumer to more information.

  • Digital watermark icon

    Digital watermark

    Covert

    Security Level: 2

    Digital watermark example

    Digital watermark

    Can be covertly incorporated into a design without using up brand space. Allows customer engagement opportunities leading the customer to a website that can enable the brand to track and verify the product or direct the consumer to more information.

  • Pearlescent inks icon

    Pearlescent inks

    Overt

    Security Level: 2

    Pearlescent inks example

    Pearlescent inks

    Special effect inks such as glitters and true pearlescent inks provide a basic level of authentication as well as a decorative effect.

  • UV ink icon

    UV-Visible Ink

    Covert

    Security Level: 2

    UV ink example

    UV-Visible Ink

    Covert security inks only visible under UV light. The technology can also provide increased levels of security by using more sophisticated detectors and more bespoke inks. For example, bifluorescent inks UV inks are available that only respond with different colours when exposed to specific frequencies of UV light.

  • Coin Reactive Ink

    Overt/Covert

    Security Level: 3

    Coin Reactive Ink

    Print which only becomes visible when the selected area is rubbed with a coin. No specialist equipment needed to authenticate. 
  • Holosense icon

    Holosense

    Overt

    Security Level: 3

    Holosense example

    Holosense

    Decorative holographic effect that can be applied to packaging to add an extra layer of security.



  • Security seals

    Security seals

    Overt

    Security Level: 3

    Security seals example

    Security seals

    Security seals are mechanisms used to seal containers in a way that provides tamper evidence, detects theft or contamination, or unauthorised opening and entry. Essentra’s wide range of security seals are designed to meet the growing need for logistics security by providing physical tamper evidence and controlling accountability and inventory of stock. Security seals can be etched with a serialisation number for tracking and feature additional security layers such as holograms.

  • Numismatics icon

    Numismatics

    Overt/Covert

    Security Level: 4

    Numismatics example

    Numismatics

    Fine line print effect generated by specialist software where designs can be raised or inverted.

  • Guilloche print icon

    Guilloche print

    Overt/Covert

    Security Level: 4

    Guilloche example

    Guilloche print

    Complex patterns plotted according to mathematical principles that are extremely difficult to counterfeit. Generated using specialist software. We also have the capability of producing unique guilloches tailor-made for individual customers. They can be applied to a design in vertical, horizontal, circular and elliptical forms. They can also have variable lines formulas to add complexity.

  • Microtext print icon

    Microtext print

    Overt/Covert

    Security Level: 4.5

    Mocrotext example

    Microtext print

    Miniscule characters or images that cannot be seen by the naked eye and can therefore be hidden within larger overt images.

  • Colourshift inks icon

    Colourshift inks

    Overt

    Security Level: 5

    Colourshift ink example

    Colourshift inks

    High-level overt authentication solution colourshift inks appear as two or more distinct colours when viewed from different angles. Essentra offer both high-security and lower-cost decorative effect colourshift solutions.

  • Holograms icon

    Holograms

    Overt/Covert

    Security Level: 5.5

    Hologram example

    Holograms

    Holographic products provide excellent public recognition features that complement and enhance brand security. Holographic technologies provide a wide range of finishes including fully metallised, de-metallised and high refractive index (HRI) transparent effects. Easily identifiable, holograms are primarily used as first-level authentication and are designed to enable successful verification at point of inspection.

  • Patron® taggant icon

    Patron® Taggant

    Covert/Forensic

    Security Level: 6

    Taggant example

    Patron® Taggant

    For truly covert, trained user verification. This lock and key system does not produce a visible response when illuminated with UV or IR frequencies and can only be detected specific devices such as the Patron Taggant Readers. Successful implementations of the system have been completed in a wide variety of products including labels, tapes, injection-moulded plastics and applications to metal substrates.