Countering counterfeiting. Essentra’s Emma Williams highlights the importance companies need to place on brand protection systems
01 Nov 2016
Counterfeiting occurs across almost all consumer products, from pharmaceuticals and alcohol to luxury brands. With the rise of globalisation and new forms of shopping channels, counterfeiters are increasingly provided with new ways to infiltrate the supply chain. Essentra’s Emma Williams, global category coordinator, highlights the importance that companies need to place on implementing brand protection systems to help combat the rise of counterfeiting.