Covert operation: how to beat the counterfeiters
02 Nov 2015
Brands are under attack from counterfeiting. And it’s becoming more widespread. Counterfeiters will target any product where they perceive they can profit easily. And while governments are also losing out (the Institute of Economic Affairs estimates that counterfeit spirits alone result in a £1.2bn annual tax loss in the UK), the highest risk is posed by consumer safety issues.
Read why Essentra’s Rupert Taylor, Global Category Manager Household, Food & Drink, believes that the company’s multilayered approach to security is best, with solutions varying from overt and covert to forensic or a combination of the three.