Article

Craft Movement Puts a Spotlight on Labels

01 May 2016

In this edition of the Packaging Europe Magazine our Global Design Studio Manager, Allen Davies, discusses packaging requirements in the premium alcoholic beverage industry. With the Craft Movement encouraging an ever-more complicated set of consumers to focus on authenticity, Davies explores new innovations in tactile labelling and how label design plays an important role in telling the story behind the craftsmanship.

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