Article

Creativity and innovation in the premium beverage industry

04 Jan 2017

With exponential growth in the premium beverage industry in the past few years, Emma Williams, Global Category Co-Ordinator at Essentra discusses packaging trends in the industry. With the remarkable growth of bespoke spirits and independent distilleries, manufacturers and brands need to think about their packaging and how they can ensure that it will appeal to the customers of today.

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