Article

Distinctive filters are real brand differentiators. Will they compensate for Plain Packaging?

01 Dec 2015

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As the ability to differentiate tobacco products through packaging tightens, tobacco brands need to seek alternative ways to stand out from competition. Today we see a variety of different filter options available in the marketplace, including hollow tube segments, shapes, flutes and recess tips that help differentiate products from the competition, in response to new legislation and market requirements.

Essentra’s Patrick Meredith discusses the many different options available to tobacco companies to help support brand differentiation and enhance brand identity.

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http://www.e-digitaleditions.com/i/650253-ti-december-2015