Kollo. Outstanding packaging based on quality and efficacy.
05 Aug 2021
Kollo was awarded Best Design & Packaging - Global Makeup Awards - UK 2021
Kollo is a premium liquid marine collagen supplement that is marketed in sachets with a power-packing 10g of premium marine collagen, plus added vitamins B and C, Kollo is specially formulated to support whole-body health for both men and women.
When Kollo started, their main communication goal was to differentiate fact from fiction regarding their collagen supplements. This started with their website communication: ‘There are so many wild claims out there, you’d be forgiven for believing collagen is the elixir of youth’.
Therefore, all Kollo promotional messages are based on clear facts, always trying to move away from the easy claims.
As part of this communication strategy and in line with their commitment to make the product the hero, backed by its achievements, Kollo needed to create the packaging accordingly.
Calleva Nutrition came to Essentra Packaging with the request for re-designing their former postal pack. We collaborated on the design development to improve their previous packaging. After our customer’s approval, the carton was produced at our Airways site in Ireland.
The result of our collaboration was a postal pack design with a Vibrant Red Colour overall with Soft touch Varnish on both sides, plus Silver Foil blocking on the Front, the board material was 711micron SBS EFlute Board.
The end product and it’s vibrant colour and foil blocking was a significant improvement on the previous suppliers product and they also feedback that the Carton profile design and creases made up really well during packing.
The carton was created around the same communication line of the Kollo product: Clean design with no disturbing promises, based on quality and efficacy. The result was an award-winning packaging, that was consistent, robust and attractive.
Great collaborations make great packaging: Kollo won the Global Makeup Best Design and Packaging Award!
As a consequence of a great collaboration, Kollo were awarded Gold winner for the Best Design and Packaging in the Global Makeup Awards 2021.
Here’s what Global Makeup had to say about the award for the Best Design and Packaging and their reasons for giving Kollo the Gold award.
“At the UK Global Makeup Awards, the main criteria for our judges is product efficacy. However, some brands really are game-changing with their innovative design and packaging of their products. This category looks to regard those brands which really stand out from the crowd with their product packaging.”
“The first thing the UK 2021 Global Makeup Awards team thought when they saw the packaging for Kollo was wow. It comes in a handy, vibrant red box which contains easy sachets with the liquid formula. Kollo is a premium liquid marine collagen supplement, backed by science. Specially formulated to be easily absorbed by the body, the marine collagen peptides have been clinically studied for anti-ageing effects.”
From Structure development to Delivery, our sales and design teams can help you to refine brand requirements and make them a reality.
To find out more about our carton and label capabilities, get in touch with our team via [email protected]