Package Design's Influence on Healthcare Products

30 May 2016

Delivering eye-catching packaging with positive shelf impact is essential in many industries, particularly for beauty and consumer orientated products. But that’s not a big concern for pharmaceutical and healthcare products, right? Not so fast…

Alan Davies, Manager of Essentra’s Design Hub discusses the growing importance of packaging design in the pharmaceutical industry in an interview with Jim Butschli from Packaging News

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