Regulations limit the scope for tear tape branding and security

14 Feb 2017

With the EU’s new Tobacco Products Directive (TPD2) limiting the use of tear tapes in branding and promotion and making it harder for it to be used as a security feature on packaging, Essentra is at the front of the debate on the effects of the new directive. From shifting towards commodity tear tapes in Europe through to arguing that tear tapes are still an effective means of brand promotion, Essentra explores the future of the product. 

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