Strong relationships with manufacturers a key benefit for beauty brands
05 Dec 2016
Recent years have seen beauty brands increasingly partnering with contract service providers like Essentra to fulfil their manufacturing and packaging needs. With the ability to manufacture efficiently and quickly, it’s more than merely an asset, it’s a necessity.
Rupert Taylor, Global Category Manager for Healthcare and Personal care, discusses Essentra’s Lotus Pack. The innovation not only showcases elegant design conceptualised by their Design Hub, but also demonstrates Essentra’s capabilities in packaging that incorporate trend-led design and important security features. For Essentra, Lotus Pack is a reminder that strong relationships with manufacturers allows beauty brands to create the perfect packaging solution for their products.