The Look of Lux: Global Design Studio Manager at Essentra Alan Davies discusses the importance of packaging in telling a brand’s story
19 Sep 2016
Global Design Studio Manager at Essentra Alan Davies discusses the importance of packaging in telling a brand’s story. From the tactile experience down to the opening mechanism of the box, Davies highlights how expressive packaging takes the consumer on a journey of discovery, ensuring that it’s much more than just a means of delivering a product.
