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The Look of Lux: Global Design Studio Manager at Essentra Alan Davies discusses the importance of packaging in telling a brand’s story

19 Sep 2016

Global Design Studio Manager at Essentra Alan Davies discusses the importance of packaging in telling a brand’s story. From the tactile experience down to the opening mechanism of the box, Davies highlights how expressive packaging takes the consumer on a journey of discovery, ensuring that it’s much more than just a means of delivering a product.

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